Some products defy the over-simplified approach of off-the-shelf eCommerce packages. Sometimes it's not enough to 'shoe-horn' a range of products into 'boxed-solution' Headland engaged Derby-based SGS Engineering in a detailed consultation period in order to gain an understanding of how their specialised products fit-together.
Headland's design team and database specialists were then able to translate this into a simple user-interface that their customers could readily understand. "Our approach is all about removing barriers to selling and increasing basket values through linked purchases," says Headland eCommerce producer Paul Fillingham. Our experience in developing eCommerce modules for engineering retailers such as Machine Mart, Clarke International and now SGS engineering has provided us with unique insight into the special marketing requirements of selling component products into areas such as; manufacturing, aerospace, marine, construction and electronics. SGS is the UK's largest authorised supplier of Power Team Hydraulic Tools and equipment.
The company also market gas-strut products and services within the leisure and automotive sector, offering products suitable for all models, from Ford to Ferrari. Headland's content managed solution offers full eCommerce capability with support for multiple product-images, CAD diagrams and specification tables. The shopping basket can also apply bulk discounts. Headland's website solution is also backed-up with comprehensive online marketing activity and a 'Google-friendly 'SEO programme.