Leading UK power tool retailer Machine Mart launches its latest Autumn/Winter catalogue with a combined TV, press campaign and a new-look website. The latest website design sees the addition of 450 new products and over 1,000 price changes. The new fixed-width layout represents a major upgrade in terms of customer-usability and back-end functionality.
Headland's improved Content Management System (CMS) facilitates client-originated banner advertising and rapid publication of budget, seasonal and specialised product ranges. Machine Mart utilise headland CMS to promote their ‘Price Buster’ budget product campaign and also engage in low-risk test-marketing of new ranges not yet sold through their brick-and-mortar superstores. Multimedia features. Customers need to feel confident at each stage of the online shopping experience.
Machine Mart's online customers are informed by detailed product descriptions, comparative specifications and high-quality product images. The latest website update sees the introduction of videos featuring leading power tool brands. Video-demos of branded DIY power tools provides engaging and informative website content.
"We expect online video content to significantly influence sales conversion." says Headland web producer Paul Fillingham With increased bandwidth and the popularisation of media players such as the BBC iPlayer, web customers can now add video content to their commercial websites with complete confidence.