HB Markets, a stockbroker with a difference, has relaunched its web site to provide a cutting edge service for 21st century investors. A service that goes behind simply researching the stockmarket, analysing share news and share prices to encompass a more personal service for clients.
HB Markets approached Headland for a new design, a modern content management system and innovative thinking on the marketing and promotion of the site. Headland's approach to the project enabled HB Markets to be able to react to the changing marketplace by building a contemporary web site built on a .net CMS with bespoke email module to deliver up to four different emails on market comments, tips and forecasts linked to stock prices on market movers at the start of each stock market day.
"We had to provide HB Markets with an extremely fast and efficient solution involving content management, data capture and email marketing linked to the stock market to enable them to update the site in realtime and to keep clients abreast of the latest financial developments around the globe," says Ken Heptonstall, Headland's MD.