Established in 1996 we design websites, content and campaigns that drive traffic, convert visitors to customers and increase the ROI of our clients.
Management Team
(Back row left to right) Martin, Andy, Graeme, Craig and Ken.
Seated Geoff and Isabel.
Ken Heptonstall – Managing Director
Ken has extensive experience of both the client side market and digital arenas. A marketing graduate from Newcastle University he climbed the ranks in commercial TV resulting in senior marketing roles at Yorkshire Television and Carlton Television promoting programming content domestically and internationally. Ken was a founding partner of Headland in 1991 and was the driving force in the agencies commitment to the internet starting in 1996. While heading up the agency Ken oversees digital client accounts and works with the likes of Machine Mart, ITV, National Geographic TV and Hoodless Brennan Stockbrokers.
When not working you will find Ken either walking or jogging across the nearest range of hills and worrying about the fortunes of Leeds United as he goes.
Martin Dean – Director
Martin has over twenty years experience working with a range of blue chip clients and brands within the digital and the broadcast television. Prior to joining Headland Martin was Commercial Manager at Yorkshire Television studios and worked on brand marketing and development as well as production roles on the Heartbeat, Emmerdale, Countdown and Touch of Frost TV brands. He has in recent years delivered a number of web site re-launches and system developments for Alliance & Leicester Commercial Bank, Santander and leads on the agencies work for one of the UK’s leading mutuals The Nottingham.
Graeme Wilson – Director
A graduate of Norwich School of Art & Design and London Business School Graeme has sixteen years marketing experience in digital businesses. He specialises in marketing communications and new product development. At Electronic Arts in a six year spell as Marketing Services Director he worked on TTL product launch campaigns for games titles such as FIFA, Theme Park, PGA Tour Golf and The Sims. Graeme has worked in digital pay TV technology at Pace marketing set-top technology in partnership with Sky, NTL and Canal+ work which included the trade launches of both Sky Digital and Sky+. In his six years at Headland his web credits include: Matalan, Leeds City Council, Alton Towers and National Express.
Working helps to pay for the large number of golf balls Graeme loses each weekend. So you don't think golf is cool, well he's a Sunderland fan as well!
Isabel Allen – Project Director;
As the former Head of eBusiness at Nottingham Trent University Isabel was responsible for the implementation of online integrated services across the organisation allowing students to undertake all essential processes. Examples of these include booking accommodation, accessing exam results, registering for open days and graduation ceremonies. She has subsequently worked as a project manager on a broad range of complex CMS and integration projects for clients such as Which?, the Tate and Rentokil Initial.
Craig Pickles Technical Director;
Craig Pickles has over 23 years professional experience in programming and heads up the development team at Headland. Craig started by writing commercial games for home computers at 15. He has 13 years experience in the development of corporate multimedia applications and emarketing. Over his career he has worked on a wide range of client projects and campaigns including delivering SEO, email and interactive campaigns for financial services, ecommerce and retail accounts including Alliance & Leicester, Matalan, AXA, Avon Insurance, Alton Towers and HB Markets.
Geoff McMullan – Technical Lead;
Geoff has 14 years experience of developing online applications for a range of blue chip clients. An experienced technical lead for both Ektron and bespoke CMS websites he graduated from Liverpool University with a degree in Computer Sciences. Geoff heads up Headlands financial services technical activity and amongst his credits are the development and management of the HMRC Tax payment system, the integration of online applications for Alliance & Leicester Commercial bank and the rebranding of 12 ALCB sites to the Santander branding.
Andy Cooke Senior Designer;
Andy has over 14 years professional experience, and has demonstrated great flexibility while working on a wide variety of briefs in his time at Headland. The essence of his creative approach is usability and clarity. Much of Andy’s work has involved delivering solutions for high profile clients such as Alton Towers Resort, Matalan and Universal Studios.
