Developing routes to market
After a competitive review Headland were appointed to work with the Derbyshire Marketing and IT teams to implement the online rebrand. Headland worked alongside the building societies' project teams to establish the development process for the site and on-going consultancy to establish a strategic, technical and operational platform for the Derbyshire Building Society and Independent Financial Services.
The rebranded site provides both business divisions with a competitive online customer acquisition channel. The content managed site is built in Ektron CMS400.net cms.
The Headland design process started with a major strategic review of the legacy site, the businesses operational structure and customer acquisition objectives. The detailed site review included:
Visitor Journey
Navigation
Data Capture
Interactivity - calculators
Branch and Customer information
As part of Headland's emarketing consultancy and the launch of the rebranded Derbyshire Building Society we provided the Derbyshire marketing team with search marketing and email marketing strategies and creative.
