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How We Work With Machine Mart

Machine Mart Ltd is the UK's leading power tools and equipment retailer. The company's successsful multi-channel sales operation has fifty-three superstores, a telesales team and a direct mail operation that publishes a print catalogue twice a year. Headland has designed and built each of Machine Marts ecommerce platforms since the businesses adoption of a multi-channel sales strategy. The latest platform features:

• 6,000 products
• Technical spec and price comparisons
• Fully customisable site for 3rd party brands
• Maximised cross-selll/upsell opportunities
• Top SEO Ranking on key product phrases

Integrated Sales Channel
The Online Store developed by Headland accounts for a significant proportion of Machine Mart's total revenue. The site is also responsible for increasing footfall in high-street outlets capturing additional direct mail subscribers.

Back End Functionality
Machine Mart use Headland's back-end system to update prices and product information. The site provides customers with access to over 6,000 tool and equipment products. Stock control message can be set and online orders are downloaded directly into the back-office order processing system.

Increasing Basket Values
One of the site's key features is the ability to compare tecnical specifications of power tool products. Linked purchases and opportunities for up-selling and cross-selling are also built into the system to encourage multiple purchase and increase basket values.

Flexible E Marketing
The Content Management System offer flexible editing of seasonal banners and promotional graphics and also facilitates promotional discounts, applying percentage and value reductions on specific products.

Highly Visible
Our Google friendly design maintains top ranking for may of Machine Mart's chosen key search phrases. In addition to SEO services, Headland also provide ongoing support to ensure effective spend on affiliate networks, banners, pay-per-click advertising and link building.