Full service support
Headland has worked with Matalan the UK’s leading value fashion retailer since Feb 2006 providing consultancy, website design & build, email marketing, SEO and analytics. The site design and emarketing brief, to communicate Matalan’s value proposition online and convert online traffic to footfall in store.
450% increase in traffic since May 06
Contacts database growth from 0 in May 06 to in excess of 1m in July 08
Over 30 first page Google rankings for sector leading organic keyword searches
Each month over 130k people check out the monthly ebrochure for new instore offer
We broadcast up to 3m emails per month with a 90% plus successfully sent rate
Communicating in store value across a product range as broad as Matalan’s requires a consistent and vigorous approach to all online communications. All initiatives have a strong value – shop online browse in store focus. All new registrations both in store and online receive a welcome email pack featuring competitions, vouchers and in store info. The Matalan Card is written into the UK retail hall of fame, the site features a cardholder offers section featuring third party promotions only available to Matalan Reward Cardholders. Promotions feature Talk Talk, RAC, LoveFilm and Fitness First.
Much of our work for Matalan has been consumer facing one significant b2b development has been the introduction of an online supply chain management programme providing the business with a low maintenance low cost channel to manage the introduction of new international suppliers. Value is central to all aspects of the Matalan message.