Take complete control of your marketing and sales strategy
Managed Product Information
Ektron Ecommerce supports all product types from single items to complex products, bundles and kits.
Ektron Ecommerce takes advantage of key Ektron CMS400 .net technologies, including smart forms, market leading taxonomy and search.
Product entry smart forms standardise the way products are entered: all the information, attributes and descriptive text is entered in one place and goes into the database as structured XML data (making it easier to repurpose this content wherever and whenever you need it.)
Enhance product SEO in the Smart Form by settings attributes, adding metadata and including photos and other media. Adding images of products auto-generates thumbnails and gives you complete control over sizes and number of images, as well as clickthrough image gallery. Images can also be defined for product type.
Control over product extends to cross-sell and up-sell features and Ektron's taxonomy enables products to be classified in multiple ways, providing even more options to direct customers to the product they are searching for.
CMS400.net Web 2.0 content review tools find new uses here, letting customers post their opinions and five-star rating on product they have purchased. Searching for product uses Ektron's unparalleled taxonomy to all search by price, ratings, reviews and more.
Existing product data can be imported into Ektron Ecommerce and the CMS using Ektron's flexible, scalable API.
Coupons, VAT and Pricing
Ektron Ecommerce supports a complete array of pricing schemes: individual pricing, separate pricing within complex products, tiered pricing to support volume discounts and more. Online coupon capability is also included, letting you set the type (pound amount, percentage and free shipping) and at what level these coupons are applied at (product level, basket level and item type.)
For global business opportunities all international currencies are supported. You are able to use conversion rates to determine prices or set flat costs for each product.
Shopping Basket And Checkout
There is no login necessary for purchases (it can be set if required) and when a customer is a member of your Ecommerce site, they can name and save the shopping basked for future purchases or as wish lists. Site administrators can always see which baskets are open.
Checking out is a multi-step process:display all the steps on a single page or distribute them through multiple pages. While they are checking out out, users can save as many shipping addresses as they want or click the "same as billing".
Shipping uses real-time rates by plugging into external providers or you can use your own rates by set up an internal shipping order. Rates allow for a lot of customisation: they can be set up for package size, product weight and even product price ranges.
Payment options are flexible with Ektron Ecommerce too: you can decide what credit cars you want to accept and gateways to authorise.
Once the order is reviewed and submitted (and payment authorised), it can go through a simple or complex routing through your own processing set up or plug into an existing CRM or ERP to process the order. When the order is processed the CRM/ERP notifies CMS400.net that is is complete. Online inventory is kept up to date; you can set properties so that new items on hand drop below a certain level, it triggers an inventory control sequence.
Ecommerce is the perfect complement to your website, going beyond consumer goods: CMS400.net enables local authorities to process a wide range of transactions from tax payments to ticket sales. The system is truly flexible.
Ecommerce gives you all the tools and capabilities you expect from an online sales application with the added bonus of being fully integrated into the Content Managment System enabling complete control of your online marketing and sales strategy.
For further information please contact Nick Roper or Paul Fillingham on Nottingham 0115 955 1155.
