Using emarketing tools from email campaigns, organic search engine optimisation and Google analytics to drive traffic to your site.
Once headland has designed and built your website we have a team dedicated to its promotion and ongoing marketing helping you to identify key and potential audiences and markets, drive traffic to specific landing pages on your site, convert those leads into customers and then analyse Google Analytics to help improve your site even further.
We take a holistic approach to driving ROI for our clients and we provide sophisticated tracking and data capture to measure the results and to grow your contacts database. We don’t just design websites our understanding of internet marketing and what makes an online brand tick goes much deeper than that. Our strategic approach to design and search engine marketing starts with the visitor and their first intuitive keyword search and the story rolls out from there.
Our commitment to delivering results means we are trusted by high profile brands like Alliance & Leicester Commercial Bank, National Geographic and Machine Mart to support their search marketing strategies. Our ethical, results driven email, Search Engine Optimisation (SEO), Pay Per Click (PPC) and online PR strategies deliver outstanding rankings and results across B2B and B2C emarketing campaigns.
From our in-house email marketing platform, MailManager247 hosted on our server infra-structure we broadcast several million emails per month with a successful send rate of over 90% as part of sophisticated emarketing campaigns.
Search engine optimisation is an essential marketing tool for any website if it is to attract visitors other than those which know the URL. The ability to drive traffic from a search engine to a website provides targeted leads which the site can then convert into a sale.
Cross media tracking, measurement and comparison isn’t just desirable it is essential. It underpins an on-going strategic approach to generating traffic and conversions and drive best value for emarketing budgets.
Ebook applications are a proven driver of click thru’s from email campaigns and repeat customer visits. It is simple, engaging and cost effective interactivity that can be updated on a regular basis and integrated in to ecommerce websites to drive revenues.
