Distributing keyword rich links in press releases increases the importance of the client’s website to the search engines. We work with marketing and PR teams to take our clients PR initiatives online to the benefit of their websites organic rankings.
Human editors downloading releases play a fundamental role in the proliferation of online press releases. We optimise online press releases for search engine benefits. Search engine spiders like clearly labelled press releases with lots of keywords to help categorise and rate them in response to search queries.
Online press releases have benefits in terms of publicity and search engine popularity. In terms of publicity, online distribution will increase the reach of a press release, generating significant interest and driving relevant traffic.
In terms of search engine popularity the press release will help search engine spiders to pick up on the wide propagation of the release and perceive the clients brand and services as a hot topic. This will keep the spiders interested in the website and keep them coming back for more. Another obvious advantage is the benefit from the increase in the number of links for targeted keywords.
We write optimised online press releases and also optimise releases provided to us by the client. Find out how at it’s most effective online PR is integrated into both your SEO and PR strategies.