Headland, the Leeds based digital marketing agency has launched the viral campaign promoting Alton Towers latest Theme Park attraction Mutiny Bay.
The campaign gives a glimpse of the resorts richly themed pirate experience. Mutiny Bay is brought to life on screen through an animated introducing to an interactive pirate map that allows you to tour Mutiny Bay uncovering attractions, video, 360º tours and stills. The centre piece of the campaign is the chance to play Battle Galleons on line for free family theme park tickets.
The Battle Galleons game allows players to challenge their friends and for family fun and fan sites to run the game from their own portals.