Headland launched Alton Towers Resort re-branded website Saturday 8th March as part of the resorts increased focus on theme park and resort hotel bookings online.
“Our design challenge was to deliver a simple, intuitive visitor journey with a clear call to action at the same time as showcasing the breadth of the resorts fantastic attractions all within the resorts new identity”. Graeme Wilson, Headland Marketing Director.
The launch of the re-branded site is part of the integrated spring campaign positioning Alton Towers Resort, Britain’s favourite short break destination. The campaign features new TV creative and the online channel is supported with Headland designed and broadcast email marketing and banner advertising.
Key to the website brief the designed had to allow the resorts Marketing team to be responsive online. The site sits in Headland’s SiteManager content management system. At launch the re-branded Alton Towers Resort site provides a platform for future promotions and immersive, interactive developments that will allow visitors to experience the essence of the Alton Towers Resort brand.
www.altontowers.com