National Express East Coast is the new operator of the Inter City East Coast franchise previously operated by GNER. Headland created the news extranet for GNER and were appointed to handle the rebrand of the in-house information site. Graeme Wilson Marketing Director of Headland “We're delighted to have been chosen to support the two businesses at this important point in time in the transition of ownership between two such high profile brands”.
In rebranding the GNER News site to support the new franchise National Express East Coast the site was extended to allow for the unique circumstances surrounding the transfer of a UK rail franchise. The site is the primary internal information channel for the distribution of National Express news and their plans for the East Coast franchise.
www.gnernews.co.uk