Putting it simply it’s where the digital marketing channel meets brand PR objectives.
Just like conventional PR, online PR involves activities aimed at influencing media, the trade and end users. As well as broadcast and print media PR teams are now also concerned with search engines, blogs, forums, social networks and viral to manage their brands reputation.
We all know how important online is but giving it some scale puts its importance in perspective. There are over 100 million Twitter accounts, LinkedIn acquires a new user every second and there are 500 million active users of Facebook with one million sites having integrated the platform.
So the numbers are huge and understanding digital and social media consumption, the blogosphere, how to integrate viral campaigns to positively influence ongoing online objectives becomes ever more important to brand owners.
We can work as an extension of your team providing
experienced digital practitioners with the insight and expertise to create
imaginative, compelling and integrated online PR campaigns. We bring together
search, social media and online events providing full analytics and
reporting. We support marketing and PR teams in sectors as diverse as Travel
& Leisure to Financial Services.
Where we can help:
Call us today to talk through your online PR objectives.
