Our Work

Headland were appointed by Alton Towers Resort to relaunch the visitor attractions website for the opening of the park for the new season. The timescale was challenging.

The creative requirement, to bring the site content inline with the resorts new ‘Fantastical Escapism’ proposition. The Alton Towers site is built on the Ektron 400CMS.NET platform. Since launch we have worked on SEO, email and rich media briefs in addition to supporting specific promotions with new and impactful web content. The new content managed website increases the emphasis on theme park and resort hotel bookings online.

Headland carried out the integration and testing of the new Merlin Group IBM developed booking engine on the Alton Towers site as a third phase of the site build. The site design and CMS provides the Alton Towers marketing team with a platform that allows them to respond rapidly with offers, promotions and seasonal products.  

Headland have been appointed by Universal and Busch Gardens to the Orlan’do’ campaign for the Orlando FlexTicket product. The brief focuses on generating online sales for UK and Latin American visitors to the 6 theme parks covered by the Orlando FlexTicket. The content managed website will also provide the online brand for the businesses Irish channel and the Spanish and Portuguese language variants for Latin America. As part of the project we have been working with teams in London and the US on the 6 for 5 campaign delivering the email marketing aspect of the campaign for the UK and Ireland. In addition for 2010 a new Flash section within the website has reduced the cost and improved distribution of park video content.  

Headland has worked with the Italian tailor made tour operator Echo Travel to bring a new crispness and clarity to their online brand. For the business that basks in the panoramic holiday playground of the Italian lakes and mountains the site design brings a balanced presentation to the operators ski season and summer offerings. For a business that takes pride in offering a selection of Italy’s finest hotels, individually chosen for their Italian style and character, high levels of accommodation and service, and fabulous locations all with a personal touch they wanted a site that allowed them to express the same values. A specialists in North West Italy and proud of their extensive knowledge of the area. Echo Travel Holidays have a website tailor made to their requirements.

The ultimate rollercoaster, TH13TEEN, is now open at the Alton Towers Resort. Thirteen is based on the discovery of an unearthed ancient burial site in an area of unexplored woodland known as the Dark Forest. Venturing deep into the seemingly living and breathing Dark Forest you will face an unknown horror that has been unleashed from an ancient crypt! We were briefed to launch Thirteen online. Working collaboratively as a member of the launch team with Alton Towers marketing we teased the launch to recruit “test riders” through a campaign featuring prospective test riders videos hosted on Youtube promoted through a Facebook campaign linking in the TH13TEEN microsite featuring downloads, data capture and interactive content. The launch contributed to securing TV coverage and the resort exceeding forecast in the first week of the new season.

We were briefed to put an interactive push behind Alton Towers Resorts pirate themed Mutiny Bay. The Mutiny Bay viral campaign gives a tantalising glimpse of the resorts richly themed pirate experience. Mutiny Bay is brought to life on screen through an animated introducing to an interactive pirate map that allows you to tour Mutiny Bay uncovering attractions, video, 360º tours and stills. The centre piece of the campaign is the chance to play Battle Galleons on line for free family theme park tickets. The Battle Galleons game allows players to challenge their friends and for family fun and fan sites to run the game from their own portals. The campaign delivered significant database growth and a 40% increase in traffic to the Mutiny Bay area of the site.

We were briefed by the Rufford Ceramics Centre to create a standout piece of multi-purpose interactive media.

Rufford Craft Centre is in a picturesque location at the heart of the 150 acre Rufford Abbey Country Park. The Craft Centre Gallery which has a long history of high quality exhibitions features selected work drawing from their pool of over 350 makers and ranges from earthen ware to porcelain. Visitors can get involved hands on from our wide range of public workshops which take place in the Creative Learning Centre, which is also the venue for the schools’ education programme.

We were tasked with creating an interactive piece to bring the centre to life for target audiences yet to visit, extracts to provide a touch screen tour for visitors to the centre and a DVD for sale in the gift shop.