Marketing Television Programmes Overseas
We have a longstanding working relationship with National Geographic International across a wide range of web based marketing projects.The site is aimed at both programme makers and programme buyers internationally all of whom work on the National Geographic's award-winning programmes.
The site, built in Headland's Content Management System:SiteManager, is the hub of the international business:
- Producers can submit programme ideas electronically.
- Buyers can review and preview programmes using steaming video.
- Market driven content is uploaded constantly to refresh the site.
- Post Sales Kits (images, music sheets, scripts) can be downloaded instantly
- Producers and Production companies can monitor the sales of their programmes
- The database of users receive regular newsletter and electronic programme promotions
Headland supports the businesses producer/buyer relationships with email marketing communications and enewsletters. In addition Headland support National Geographic International's sales activity with design for print marketing at the major television festivals including MIPTV and MIPCOM held twice a year in Cannes, France.