Email marketing is an extremely cost effective, flexible and measurable media for brand building and awareness campaigns. However organic database growth requires a consistent effort the sort of effort required to keep the new shared content current.
Visitors to the your site may only be browsing, but give visitors the opportunity to register for news and offers and contact name and email address can over a period of time build a valuable contacts database. An organically grown database takes a consistent effort over time, but when registration is incentivised, lists can grow rapidly.
Our email marketing platform, MailManager247 is hosted on our own server infra-structure. Email registrations can be directed automatically into the MailManager247 database ready for broadcast. Campaigns are managed through a password protected client admin area. Within this area clients can manage their databases, populate content managed email templates and view current and archived campaign results. Broadcasts range from 1 email to 1M emails. All broadcasts are managed by Headland Emarketing specialists to ensure optimum results. You can extend your reach with SMS and PDA campaigns. You can segment your database pre and or post broadcast.
Tracked Campaign Results
All campaign results tracked in real-time
Number of database records at broadcast
Number of emails successfully broadcast
Bounce backs
Opt-outs
Number of emails opened
Click thru’s
From click thru to the submission of application forms or sales conversion