SGS Engineering is the UK's leading reseller of Power Team engineering products. The company also supplies pressurised gas struts to the automotive sector.
Headland, website design and digital marketing, were appointed by SGS to redesign the company's website and bring their extensive product catalogue on line, adding full ecommerce with Sitemanager Shop and providing ongoing develop and support.
Flexible CMS For Products Large and Small
Engineering products are diverse in the extreme, ranging from the smallest and lightest components through to large scale, heavy duty equipment. These products often require detailed descriptions, specification timetables, technical illustration and in some instances, essential components need to be sold with capital items.
SGS considered various Content Management Systems before selecting Sitemanager Shop, Headland's flexibile ecommerce platform for its comprehensive features, ease of use and the fact that it is supported by an experienced team of web professionals.
Customised Pages For Niche Markets
SGS is active in the auto-spares market, supplying replacement car gas struts to general consumers and vehicle workshops. There are many product variations involved in choosing the right part for the right vehicle is simplified through use of manufacturer's logos and vehicle listings.
Product Selection For Trade Customers
Gas struts have commercial applications in marine, medical, and the industrial sectors, where buyers require detailed technical information in oder to specify the correct set of components. The SGS site offers a high level of technical detail combined with intelligent product linking to ensure the correct accessories, fixtures and fittings are purchased along with the main item.
Headland Hosted SiteManager Shop
- Detailed product descriptions
- Compare product specification tables
- Incorporate CAD illustrations
- Picture gallery with digital watermarking
- PDF downloads (pay-per-download)
- VAT/non VAT calculations
- Bulk discount calculations
- Discount vouchers
Site Visibility
Engineering tools is an extremely competitive field with rich rewards for those wise enough to engage in the ongoing programme of Search Engine Optimisation. It is a well face that some database-generated sites simply fall 'below-the-radar' because essential information is hidden from the search engines. Headland SiteManager Shop is Google friendly with product information and key phrases presented in such a way that they are indexed by Google and other major search engines.
Headland work with clients to achieve further gains through careful editing of the site content. Not only does this improve site useability, but high page ranking with emphasis on relevant keywords helps to reduct Pay Per Click costs and boost customer traffic.
For more information contact: Paul Fillingham on 0115 955 1155
