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A new suite of websites for West Yorkshire Metro

Headland has worked with Metro, the West Yorkshire passenger Transport Executive, to design, build and deploy a new suite of websites on the Ektron content management platform.

The consumer facing travel information desktop and mobile portals were the first of the sites to be promoted to live during April.

Metro works on behalf of the 2.1 million people of West Yorkshire, to coordinate high-quality transport services.

Headland won an open tender to be appointed to the project. Over the past 8 months Headland teams have worked on the brief to redesign the Metro website based on the Ektron platform, integrate the web frontend display of bus timetables with the XML output from the core timetables back office and deliver improved levels of integration of customer facing real time bus information and journey planning tools.

The rebrand of the main consumer travel information website informs the styles of the websites to follow. Schools, management teams, those wanting to enjoy the benefits of cycling and new product marketing campaigns will benefit from newly designed websites content managed through the Ektron CMS platform.

Graeme Wilson, Group Account Director at Headland enthuses "Metro is an outstanding client for Headland and the brief represents an exceptional project. The breadth of communications and technical challenges play to the creative and technical strengths of our teams not least our significant integration and Ektron CMS platform expertise.

"It's great to be able to help in providing improved online communications to those traveling in West Yorkshire reliant on public transport."

"Providing around 1.5 million pages of information a month, the Metro website is a key method of communication," said Metro's Public Relations Manager, Martin Driver. "The work we have carried out with Headland to develop an effective and attractive mobile site for Metro recognises the shift that is taking place from desktop PCs to phones and tablets and will provide accurate up to date and accessible travel information for people on the move."

Metro's £10m Smartcard and Information Programme (SCIP) is funded through the West Yorkshire Local Transport Plan and aims to transform the customer experience through web development and related projects such as smart ticketing, and the databases to support the new systems.

Published: 13 June 2013

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