Briefed by two of our clients, we have developed transactional e-commerce mobile websites optimised for smart phone users for Alton Towers Resort and Machine Mart. Both projects went live this month (May 2012). Both extend the reach of our clients' multichannel strategies.
Both sites feature sophisticated taxonomy allowing tagged content to be edited one and displayed on multiple devices, in this instance through mobile specific templates.
The presentation of structured data can't always be consistent from desktop website to mobile presentation. Due to the differing screen sizes, theme park opening times and product specifications for power tools and building equipment have been restructured allowing one time editing. The visitor journey through to conversion on mobile as with desktop sites is of primary importance.
Although their target audiences are diverse the convenience of product information, offers and e-commerce on the move to both theme park visitors and tradesmen are consistent.