Headland Multimedia, the Leeds and Nottingham-based digital marketing agency, has acquired Covent Garden-based web company Odin Solutions for an undisclosed sum.
The strategic acquisition broadens Headland's web and design offering and gives the company a presence in London for the first time. Headland will operate out of Odin Solutions' former offices and has employed all five members of its team, including the company's founder and managing director, Isabel Allen, who will continue to manage the operation under the Headland banner.
Ken Heptonstall, Headland's managing director, said: "I've known Isabel for several years, having worked together on a large scale project to redesign Nottingham Trent University's website. The Odin Solutions team has a different, complementary set of core skills to Headland's, which fits perfectly with our business plan for growth.
"Headland's core skills are in web design, e-commerce and content management systems like the widely used Ektron and Umbraco, and most of our clients require the full start to finish process followed by search engine optimisation, maintenance and social marketing on Facebook and Twitter.
"Acquiring Odin Solutions means that we can widen our business opportunities by offering additional programming languages such as Java; content management systems such as Enterprise and Percussion; and also training which Odin has specialised in for a number of years. It also brings a great set of new clients to the Headland portfolio including The Natural History Museum, Rentokil Initial and The University of London."
Isabel Allen commented: "Teaming up with Headland is a great opportunity. Our clients are pleased that we are able to offer a broader spectrum of services by becoming part of Headland and we are actively working together to explore new exciting opportunities. These include training, implementing a variety of content management systems and a very detailed technical knowledge of large scale payment gateways".
Founded in 1991, Headland has established itself as one of the UK's leading digital marketing specialists. Its clients include Alton Towers, HMRC, The Highways Agency, Santander, Machine Mart and National Geographic TV.
Following the acquisition of Odin Solutions, Headland now has a staff of 25 and offices in Leeds, Nottingham and London.