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Headland light up new utilities brand UGP

Headland have created a brand identity for new utilities company, United Gas and Power (UGP).

UGP required a carefully positioned brand at launch and a responsive website as their primary channel. Headland created and evolved the brand direction and gave UGP a new visual identity, which we brought to life through the website, brand communications and signage.

Currently UGP offers its services for SMEs - Headland made the brand friendly, approachable and welcoming, so in the future should their services be available for consumers the brand would not be a limiting factor.

The responsive website design is adaptable to fit all devices, from desktop to mobile. The elements are easily manipulated to fit on smaller screens, giving the site the fluidity and consistency that the brand requires.

The website is content managed through the Umbraco CMS Platform - the content is arranged in a branched folder structure, making it easy for UGP to manage.

Visit the website: www.ugp.co.uk

Published: 7 October 2014

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