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Headland appointed to Leicestershire Council’s tourism brief

If ever there was a year to get a great start it is 2021. We are delighted to announce that we have been appointed to the tourism brief promoting Blaby District as a destination.

The brief includes an online brand refresh, content management system upgrade and the development of the Fosse Foxes partnership programme.

The area which includes Enderby, Cosby, Countesthorpe, Enderby, Huncote, Narborough, Sapcote, Stoney Stanton, and Wigston Parva is at the centre of the partnership programme and covers 129km2 of the county. The programme features 22 partners and attractions. In addition to the inbound tourism benefits the programme promotes outdoor exercise and walking trails linking the destinations.

Headland were briefed to interpret the Let’s go Blaby! brand online refreshing the website graphically and technically. At the centre of the Fosse Foxes promotion is an interactive map featuring all the attractions and partners linked to the physical locations by QR code providing their stories and encouraging further exploration of the other attractions and the Blaby area.

We are absolutely delighted to have been asked by the client to continue our successful relationship with Blaby District Council. The website and the Fosse Foxes programme is planned for launch in the spring of 2021.

Published: 2 March 2021

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