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Mobile overtakes desktop browsing

The time has finally arrived - more people across the globe are now accessing the internet on smartphones than on desktop browsers. 

Statistics from independent web analytics company StatCounter finds that mobile and tablet devices accounted for 51.3% of internet usage worldwide in October 2016 compared to 48.7% by desktop.

“This should be a wakeup call, especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly. Many older websites are not,” commented Aodhan Cullen, CEO of StatCounter.

Many small businesses still do not realise the importance of having a mobile friendly website. At Headland, we are experts in creating websites that are optimised for responsive mobile viewing. We can answer any questions you may have and help you every step of the way.    

Google employs a mobile-friendly ranking algorithm to make it easier for people to find relevant, mobile-optimised websites. For your site, it means that you may see a drop in the rankings if it is not compliant with Google’s mobile optimisation guidelines. 

Google favours websites that perform well on mobile devices, rewarding them with higher search rankings. A webpage is eligible for the mobile-friendly label if it meets the following criteria:

  • Avoids needing software that is not common on mobile devices, like Flash
  • Uses text that is readable without pinching and zooming
  • Automatically sizing content to the screen so users don't have to scroll horizontally or zoom out
  • Places links far enough apart so that the correct link can be easily tapped

If you’d like to see how your website measures up, Google offer a mobile-friendly test. The test analyses your site and reports if it has a mobile-friendly design. You can find the test here.

Published: 7 November 2016

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