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Now is the time for B2B e-commerce to catch up with the high street

E-commerce became commercially available way back in 1994, a good 22 years ago! The first item ever to be purchased online (using powerful data encryption software designed to guarantee privacy) was the CD "Ten Summoner's Tales" by Sting, via the website Netmarket.

E-commerce has evolved a great deal since those early days. Whereas B2C was the early focus, B2B e-commerce is now a rapidly growing sector. The nature of payments has become more and more sophisticated, with the advent of one click ordering and services like PayPal. In the near future, we will see even more advancements in the payment process - retail giant Amazon are planning to let customers secure a payment with a selfie picture, which they say is more secure than a password.

It is hard for e-commerce businesses to keep up with all this new, constantly evolving technology - which is where we come in.

Headland have over 18 years’ experience of UK e-commerce and retail. We’ve created everything from business systems taking hundreds of millions of pounds worth of payments to the online, e-commerce face of household names.

Research tells us that there are many B2B companies who could benefit greatly from the introduction of e-commerce. Enabling your business to trade online 24/7, for one, extends your trading hours and increases sales more profitably - think of all those consumers who would benefit from the convenience. Extend your offering to mobile and what is true of B2C can also be true for B2B.

Google’s latest mobile search algorithm update makes having a mobile friendly site even more important. Google announced in May that it will increase the importance of having a mobile friendly website, so sites that are not mobile friendly will rank even lower than before!

According to research from RetailMeNot, Brits are set to spend a whopping £60bn online this year. Mobile and tablet shoppers are predicted to spend almost twice as much as those who only use a PC to shop, and so competition will be fierce and the fittest will reap the rewards.

When creating an e-commerce website, Headland take a robust and detailed approach to the planning process and it is this that delivers successful, user-centric designs and engaging user experiences. Our latest e-commerce platform has been built for SEO and will integrate with everything from purchase order and tracking systems to specialist reporting, CRM, fulfilment and social media.

If you'd like to discuss how we could help with your e-commerce project, why not get in touch for a chat, a cuppa or even a quote!

Published: 29 March 2016

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