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Reliance Mutual website gets a revamp

Headland gives the Reliance Mutual website a visual design make-over.

Headland and Reliance Mutual, a long established mutual life insurance and pensions provider, have worked together for the past two years.

Headland's latest brief was to refresh the mutual insurer's corporate website. Reliance Mutual have launched a new brand There® and needed to align the corporate website with the growth of the business. Our brief was to modernise their corporate brand online whilst staying faithful to their traditional identity.

Working to a tight deadline, the Headland redesign was applied to templates across the website providing clear, prioritised content for members and a corporate audience. The client was delighted that the new corporate design struck the balance between the mutual heritage and the modern consumer's perceptions of the brand.

See the website at

Published: 4 March 2015

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