Headland were briefed to deliver an online brand refresh, content management system upgrade and the development of the Fosse Foxes partnership programme website.
The Leicestershire districts included in the Fosse Foxes campaign include Enderby, Cosby, Countesthorpe, Enderby, Huncote, Narborough, Sapcote, Stoney Stanton, and Wigston Parva and Blaby town centre itself.
Headland were briefed to interpret the Let’s go Blaby! brand online refreshing the website graphically and technically. At the centre of the Fosse Foxes promotion is an interactive map featuring all the attractions and partners linked to the physical locations by QR code providing their stories and encouraging further exploration of the other attractions and the Blaby area.
The site sits on the Umbraco 8 content management platform, the latest release at the time of going live.
The programme brings together 22 partners and their attractions in this area of Leicestershire. The programme promotes outdoor exercise and walking trails linking the destinations as well as the retail coffee stops and eateries we have all missed of late.
Once again we enjoyed working with the team at Blaby District Council and extending our successful relationship further. The website and the Fosse Foxes programme went live as planned in May of 2021.