Why add video to your content marketing strategy?

It’s everywhere you look online. Faster download speeds, 4G, increased screen size on mobile devices – all have contributed to the proliferation of video online.

However the delivery and devices are only part of the story. Reduced production costs and website design & build trends have contributed significantly to the popularity of video in digital marketing.

Video has successfully bagged its place in the content marketing mix. It has always been the case that useful, exclusive and consistent content should be at the essence of your marketing. 

Creating and distributing interesting content not only engages your audience, but it also converts prospects into customers, increases brand positivity, generates traffic to your website and boosts communication through social shares and comments.  

Producing original ideas and quality content frequently can be difficult, but the rewards outweigh the effort if content marketing is done accordingly. 

From infographics, memes and videos to articles, blog posts and images, content is queen.  Businesses should always be investing more in content marketing to acquire leads and prompt sales.

Search engines love fresh content - consistently adding new content to your website:

  • Improves search rankings and bounce rates
  • Keeps your audience updated and informed
  • Boosts SEO
  • Traffic growth
  • Helps build credibility and a good reputation online
  • Increases ROI

Consumers love browsing online to broaden their knowledge – we enjoy posting, sharing, liking and commenting on engaging content.  Video is now an integral part of content marketing – it’s a great way to engage and capture a person’s attention in a memorable and meaningful way.  The human brain processes visual information 60,000 times faster than text, and so creating and embedding a perfect high quality video for your website dramatically increases people's understanding of your product.

Headland have partnered with Panda Media, a Yorkshire based film production company to provide our clients with the best of video content creation and the online knowhow to deliver the optimum user experience.

Being successful online involves businesses investing in good quality content – so get in touch, and let us help you make your company stand out from the crowd.

Juanita Woodward, Digital Project Manager, Headland

08 September 2015