A demographic profiling application for better business planning

The UK based data division of Transunion is a market-leader business data. They approached us to develop a website for their market segmentation product, CAMEO. We were tasked to display the complex data behind the product using an intuitive engaging interface, and bring the brand to life with a simple and engaging online experience.

The Brief
To integrate the 4 licenses that provide Cameo's background data and develop a market profiling tool featuring a market leading user experience.

The Solution
The web based application provides a unique marketing insight, segmenting over 50 million consumers across the United Kingdom. The site is highly dynamic and changes the way marketers view consumer data and market segmentation. In addition to the website, Headland also designed the CAMEO logo and artwork, along with a range of brochures and marketing materials.

 

EPOS, postcode, census and credit reference data integrated and searched in realtime

EPOS, postcode, census and credit reference data integrated and searched in realtime

The re-imagining of the CAMEO web application has been hugely successful in taking the brand forwards. Mobile access allows users to take CAMEO's significant research and planning tools with them on the move. The admin interface is Umbraco CMS - the product is scaleable allowing product owners to manage content and features quickly and easily. The applicaion is data driven over an API so with different data new products can be developed. 

Granular categorisation of the data to create 68 demographic types profiled further by region

Granular categorisation of the data to create 68 demographic types profiled further  by region

“Headland's creative and the technical expertise needed to work with our data guys and make CAMEO UK a reality. It has allowed us to deliver a stunning product to our clients.”

Libby Plowman
Product Manager, Cameo

The Result
CAMEO has been hugely successful in taking a data profiling offering and turning it into an intuitive market profiling tool for marketing and business planners. Being web based on a secure login users can take CAMEO's significant research and planning tools on the move. Umbraco provides quick and easy content management. Data updates pushed from the back-office are simply delivered over the API. And the engaging user interface uses dynamic animations and graphs to bring the data to life delivering an effectively branded solution for sales to promote.