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Promoting the extraordinary breadth and diversity of a city's galleries and museums

We have been on Leicester City Council’s roster of web agencies since 2016. The Museum and Galleries website is the third project we have delivered for the team at the city council.

 

The Brief
The brief was to create a website that presented both the councils overarching commitment to artistic and cultural heritage as well as providing a dedicated web presence for each of the six venues.

The Solution
The website design was to fit within the newly commissioned Museums and Galleries brand guidelines. The new brand features colour coded gallery/museum specific patterns based on multiple triangles. The brand guidelines accommodate all aspects of the service’s graphic requirements from branding to signage, literature to the website. We introduced the new brand against a predominantly white background to maintain the focus on the exhibits.

The Galleries and Museums homepage features a parallax scrolling background, an impactful feature specific to this page. Consistent styling is applied to the six venue’s web pages to provide a cohesive presence to an eclectic group of venues to reinforce the city’s rich resource of exhibitions and collections within gallery and exhibition spaces across the city.

A website design that positions the content from six diverse venues as the hero and sits comfortably within the Museums and Galleries brand

A website design that positions the content from six diverse venues as the hero and sits comfortably within the Museums and Galleries brand

The website is built on the Umbraco platform on which the Story of Leicester and Leicestershire Regiment WWI centenary websites were built and favoured by the city council. The website is fully editable throughout for content, imagery and media files. The navigation for each venue can be managed independently. Navigating the site is supported by content tagging and a selection of tile configurations created as grid editors within Umbraco Version 8.1. The site features the headland bespoke event module signposting and promoting exhibitions and events across the six venues.

A user journey taking in collections ranging from German Expressionism to Victorian engineering supported by content tagging

A user journey taking in collections ranging from German Expressionism to Victorian engineering supported by content tagging

Leicester City Galleries and Museums possess a wonderful library of imagery and it was this that we wanted to be the central focus and the reason for choosing a muted colour palette alongside the strong colour coding of the brand guidelines.

The Result
The website architecture provides for a highly functional and manageable website that meets the communication requirements of both the Leicester City Council Galleries and Museums team and the six city venues and easily navigated by visitors.
Built on the Umbraco content management system it features a highly manageable and sophisticated site navigation. The site includes the Headland bespoke event module promoting the events and exhibitions. The sympathetic design presents the content as hero. Drag and drop grid editors to create new engaging content

www.leicestermuseums.org