Leicester City Council are taking a new, creative approach to promoting the city as a destination. For many years Leicester’s heritage took a back seat when promoting the city to potential visitors – that changed however with the discovery of the remains of Richard III and the subsequent coverage of the king’s reinternment. We were briefed to create the new Story of Leicester heritage tourism website.
To design a rich and engaging archive from the Romans to the Premier League title built on the Umbraco platform.
Our first task was to carry out stakeholder research and from there draft the website strategy for the city’s heritage tourism online initiative. The city has an important heritage from Roman times, through the industrial revolution and beyond to the present day.
The target audience for Leicester’s rich heritage to potential day visitors, and tourists from the UK and around the world.
Multiple methods of navigating content from the earliest settlement to the present day
Visitors can use image galleries, timelines and links panels to move around the site.
Through the research, planning and specification of a new website we worked closely with the client project team and established an approach that allowed stories through the ages to be told and accessed through a range of navigation methods including galleries, timelines, text and conventional navigation.
We implemented a detailed content strategy and planning process to accommodate a huge volume of imagery and information spanning the ages.
Areas of interest cross reference through the ages, Leicester was a working city as relevant in Roman times as in Victorian times and today.
The content is the hero of the piece and the site has been designed to act as a frame and navigation to engage with a fabulously rich archive developed in-line with Leicester’s broader tourism strategy
The site features engaging navigation options including timelines and image galleries. An immersive experience through a city’s rich heritage The success of the site built on stakeholder engagement and research from day one driving the creative and technical strategy delivered deployed on the Umbraco CMS platform.