Supporting the online brand re-positioning of Queen Margaret University

Queen Margaret University operate in a crowded market, they have a clear vision for their offering and briefed Headland to create a website to reflect this. They have since been recognised by The Time and Sunday Times as the leading modern university in Scotland.  

The Brief
Queen Margaret University Edinburgh approached us to help them develop a new, modern, responsive and business appropriate website. 

The Solution
Briefed to design a brand positioning and UX that represents the universities core vision of being a university of ideas and influence we worked with the QMU over a period of 18 months. In the initial phase we initiated an extensive user and stakeholder research programme allowing both Headland and QMU project teams to gain a full understanding and inform the functional specification. 

With a wide variety of courses and audiences, content entered into the CMS and from 3rd party platforms research and planning were critical to project success

With a wide variety of courses and audiences, content entered into the CMS and from 3rd party platforms research and planning were critical to project success

Alongside this research, design and brand principles were developed inline with the requirements. New photography was also commissioned. A content strategy was developed part of which was an extensive tagging exercise. The final specification represented agreement on a statement of work and the Umbraco build began in earnest. Several 3rd party web service integrations were required as content came from multiple sources both from within the university and external content sources.

Tagging of content is an important aspect of the site, signposting course variants and related content assist prospective students in their choices

Tagging of content is an important aspect of the site, signposting course variants and related content assist prospective students in their choices

The Result
A modern clean, fresh site with a strong information architecture, bright photography and positive content that is a true representation of  the University's vision.

The resulting website supported a successful brand launch The Times and Sunday Times Good University Guide 2020 to become the top modern university in Scotland.

With an aspect of the brief being self-sufficiency the website and the Umbraco CMS provide a solid platform for future development by the in-house team at QMU. 

www.qmu.ac.uk