Search marketing and SEO

As we all know, search engine optimisation (SEO) is an essential tool for any website if it is to attract high volumes of traffic. Search marketing drives traffic from a search engine to a website and provides targeted leads which a well designed UX can then convert.

All the websites that we develop are built considering SEO and accessibility as priorities and with search engine friendly URL structures, optimised for launch. Our SEO strategy has been designed to promote the key aspects of our clients' websites, by first understanding your business and then putting SEO strategies in place that drive quality qualified traffic.

SEO is not a one-off project. It is an on-going campaign. As search engine algorithms change, and your competition in the market for the top positions invest, your rankings will reflect your response to the market. Once a stable organic listing is established, maintaining and improving the site's organic ranking is achieved through a consistent level of SEO activity.

Our approach

To achieve this we conduct a thorough analysis of the proposed website content; from domain name to page titles, navigation, page content and keywords, to ensure the relevance of the page content to the search. The search engine optimisation programme is an in-depth interrogation of the site and the SEO opportunities relevant to our client's online brand strategy. Once the SEO audit is complete we work closely with our clients to establish the optimum level of SEO activity. This may include page optimisation, link building or content marketing.

Inbound links act as positive votes for your website, and keyword relevant content, along with search engine friendly URL structures, have a significant bearing on your search results. We can work with you to clarify what this means for your website and online business and what strategies are available to you.

If you'd like to discuss how we could help with your SEO, get in touch for a chat.