Branding, bespoke build and systems integration

The challenge

Callcredit are a market-leading data business. They approached us to develop a website for their market segmentation product, CAMEO. We were tasked to display the complex data behind the product using an intuitive engaging interface, and bring the brand to life with a simple and engaging online experience.

The solution

The website provides a unique marketing insight, segmenting over 50 million consumers across the United Kingdom. The site is highly dynamic and changes the way marketers view consumer data and market segmentation. In addition to the website, Headland also designed the CAMEO logo and artwork, along with a range of brochures and marketing materials.

  • Site built in Umbraco
  • Mobile and desktop versions
  • Integration with back-end systems
  • Dynamic animations and graphs
  • Branding and marketing

The results

The CAMEO website has been hugely successful in promoting the brand to the client's users. The mobile version of the site allows users to take CAMEO's significant research and planning tools with them on the move. The Umbraco CMS - a fully open source content management system - allows the site's editors to create and manage content quickly and easily. We continue to work with Callcredit expanding the site and developing new products.

  • Highly successful brand launch
  • Positive feedback from users
  • Mobile site is used extensively to demo product on the move
  • Dynamic content and easy-to-use UI result in repeat visits
Headland's creative and the technical expertise needed to work with our data guys and make CAMEO UK a reality. It has allowed us to deliver a stunning product to our clients.
Libby Plowman, Product Manager, Callcredit