Chill Factore

Responsive site with online booking for leading leisure destination

The challenge

Chill Factore is one of the North West's leading leisure destinations. Based at Manchester's Trafford Park, it is the perfect snow fun destination for families looking for a great day out. Headland were briefed to design and build the attraction's new responsive website and booking engine front-end.

The solution

Chill Factore offers slope time, snow-based fun and everything inbetween, including a snow park, climbing wall, restaurants and retail outlets. A critical aspect of the attraction's brief was to deliver a simple intuitive user journey through what can appear to be a complex range of options, at the end of which is a user-friendly front-end to the Chill Factore booking engine.

In the design and build we have created a user experience that feeds off the colourful, fun Chill Factore brand, and fulfils the brief to make navigating the entensive range of leisure options simple and enjoyable. The responsive build takes advantage of the latest web techniques to present device-agnostic content across all screen sizes.

  • Site built in Umbraco
  • Integration with booking engine
  • Responsive site enables browsing and booking on all devices
  • Unique branding throughout
  • Training for content managers

The results

The Chill Factore website now features a seemless user experience on tablet and mobile devices. The mobile booking engine front-end has been reconfiqured to optimise the UX when booking from a complex range of snow and board activities.

  • Highly successful launch
  • Positive feedback from users
  • Responsive build has resulted in increased mobile traffic
Headland's creative and understanding of responsive design, combined with their online booking engine experience, has delivered the step change in our website front-end performance that we briefed.
Michael Plant, Digital Marketing Manager, Chill Factore