Website strategy, design and build
Leicester City Council are taking a new, creative approach to promoting the city as a destination. For many years Leicester’s heritage took a back seat when promoting the city to potential visitors – that changed however with the discovery of the remains of Richard III and the subsequent coverage of the king’s re-internment. We were briefed to create the new Story of Leicester heritage tourism website.
Our first task was to carry out stakeholder research and from there draft the website strategy for the city’s heritage tourism online initiative. The city has an important heritage from Roman times, through the industrial revolution and beyond to the present day. The target audience for Leicester’s rich heritage includes residents, students, potential day visitors and tourists from the UK and around the world.
Through the research, planning and specification of the new website we worked closely with the client project team. From the research phase we established an approach that allowed stories through the ages to be told and accessed through a range of navigation methods including galleries, timelines and clearly defined menus.
Developed in-line with the city’s broader tourism strategy, the new Story of Leicester website has been launched to much acclaim. The content is the hero of the piece and the site has been designed to act as a frame and navigation to engage with a fabulously rich archive.
The feedback to the Story of Leicester website has been extremely positive. We're thrilled to have worked on this fascinating project, which we hope will be a lasting and treasured resource for everyone connected to this wonderful city.