The Nottingham

Digital marketing campaigns and interactive games

The challenge

We have worked with The Nottingham for several years, and during that time have designed and built its website and written and implemented its initial social and online marketing strategy. As an ongoing part of the marketing calendar, we were briefed to create further interactive engagement to keep the building society's dialoque with its members fresh.

The solution

The aim of the creative we developed in response to the brief was to rais awareness of The Nottingham's brand, gain Likes for its Facebook page, engage with customers in a fun way, and gain traction for online marketing in-house at a senior level.

An example of the work we did in this area is the Facebook game, "Catch 'em Tuck" - the aime of the game being to collect as many points as possible in 30 seconds by helping Friar Tuck catch the falling leaves, acorns and squirrels from the Major Oak tree. Players were prompted to enter the prize draw, allowing The Nottingham to capture potential customer information.

  • Interactive games developed in HTML5
  • Social campaigns developed for Facebook to drive customer engagement
  • Worked in partnership with the client's marketing team and branding agency

The results

Over a thousand customers completed the game and submitted their details in the first month alone. The success of Headland's campaigns have ensured that digital marketing and social media are now fully integrated into The Nottingham Building Society's marketing mix.

  • High level of consumer engagement
  • We have helped the client to become one of the most popular building societies on Facebook
Headland have delivered innovative marketing campaigns for The Nottingham, through interactive games and Facebook competitions. Our developers made use of the latest web technologies to deliver great results.
Isabel Allen, Director, Headland