Secure online platform for 8 to 12 year olds

The challenge

TotallyTween is the brainchild of a former Marketing Director of BBC Worldwide. Researched over 12 months, the site provides a safe online enviroment for young people who don't consider themselves a child and are not yet a teen. We were briefed to design a carefully targeted, responsive website.

The solution

The platform, which has been designed with input from tweens, aims to be the "go-to" destination for information, discussion, opinion and sharing. For those who are too young for Facebook, Instagram and Snapchat, the "TT Trending" forum allows tweens to discuss relevent topics in open and safe threads utilising MySafeTXT, a sophisticated integrated suite of moderation tools.

  • Site built in Umbraco
  • Responsive build displays perfectly on all sizes on devices
  • Interactive feature allows users to create their own clothing designs

The results

TotallyTween has experienced a successful launch and enjoys an active and growing community of Tweens. The "TT Design Studio", a design and e-commerce module which enables users to create their own T-shirts online and then get them printed and delivered, has also been a resounding success.

  • Highly successful initial launch
  • Postive feedback from users
  • Active and growing community
  • Popular e-commerce element
Having worked in the TV industry for over 20 years including ITV and BBC Worldwide, I have always turned to Headland to help me come up with creative solutions for my digital requirements. Headland truly look at a prject with the bigger picture in mind, not only do they think about the direct solution, but they future proof their work and come up with ideas which you can use across your business. They are a creative team, always friendly and deliver what they promise and on time.
Clare Vincent, Director, Totally Tween